Lotte Mart and supermarkets announced on the 12th that they will conduct a pre-order sale of Chuseok gift sets for 44 days from the 14th to the 26th of next month.
This year, the earlier customers pre-order, the greater the benefits. During the first pre-order period (Aug. 14 to Sept. 12), customers who purchase a certain amount with the event card will receive up to 1.5 million won worth of Lotte gift certificates or immediate discounts of the same amount.
In the subsequent second period (Sept. 13 to Sept. 19), discounts of up to 1 million won will be offered, and the third period will have discounts of up to 500,000 won. In addition, a maximum discount of 30% on event items, special prices for L.POINT members, gift bonuses, and nationwide free shipping for purchases over 30,000 won will also be available.
The proportion of pre-orders for Chuseok gift sets at Lotte Mart and supermarkets recorded 55% in 2023, down from over 60% last year. This year's Chuseok is expected to see increased pre-order demand due to an extended holiday lasting up to ten days.
Lotte Mart and supermarkets have prepared more than 800 types of products ranging from value-oriented to premium items and those reflecting personal preferences. Considering price increases due to heatwaves and climate abnormalities, the fruit sets have been strengthened with mixed compositions. The 'Chungju apple and Cheonan pear' and 'Prime apple and pear' sets are sold at discounted prices of 69,900 won and 65,900 won for L.POINT members. The 'Mixed fruit set filled with sincerity' including 11 varieties such as apples, pears, dragon fruit, and apple mango will also be introduced in the 60,000 won range.
For meat products, a range of cost-effective items like the 'Hanwoo value beef set' and 'Budget Hanwoo rib set' as well as premium lines such as the 1++(9) grade 'Marble Nine' gift set have been prepared. In the seafood sector, products increasing cooking convenience such as 'Easy grilled fish set' containing fillet mackerel, saury, abalone, and scallops will be launched.
Lotte Home Shopping will exclusively sell the 'CJ Spam Belly Bear Edition' featuring its own developed character 'Belly Bear' at Lotte Mart and supermarkets.
Kang Hye-won, head of the marketing department at Lotte Mart and supermarkets, noted, 'As more customers prepare holiday gifts in advance each year, pre-ordering has become a common purchasing method,' adding, 'We have prepared a wide variety of products from value-oriented to premium.'