Expo Forum announced on the 12th that the 24th Seoul Cafe Show will be held at COEX in Seoul on Nov. 19.
According to Expo Forum, this year's theme for the Seoul Cafe Show is "A Bigger Coffee World in a Cup." It embodies the infinite possibilities of the coffee industry, connecting coffee origins around the world to cafes, producers, and consumers.
This year's Seoul Cafe Show will feature programs that allow participants to enjoy global coffee trends, including the overseas roastery cafe collection program "Coffee Alley" and the "World Coffee Leaders Forum."
Additionally, the event will include programs to experience the coffee culture of different countries, such as the Seoul Coffee Festival, and a national selection round for baristas to participate in the "World Barista Championship (WBC)" to be held in Panama next year. Other events include "Cheryl's Choice," where new and popular coffee products will be showcased, and the "Cafe Show Excellence Awards," which supports participating companies in promoting product and brand excellence and finding new markets.
An Expo Forum official noted, "This year's Seoul Cafe Show will provide new and diverse experiences related to coffee and broaden the horizon of the industry, and we will do our best to prepare it as another venue where industry workers and consumers can meet new business opportunities and coffee trends."
Meanwhile, the Seoul Cafe Show will take place from Nov. 19 to 22 at COEX in Seoul. Tickets can be purchased at a 30% discount through early bird promotions on the official website and Naver until the 31st of this month.