Lotte Shopping's e-commerce platform Lotte On will officially launch a personalized beauty exploration app "Twiz," which combines AI (artificial intelligence) recommendation technology and social media service (SNS) trend analysis features, on the 13th, it noted on the 12th.
Twiz is an independent app designed to secure a new pool of customers targeting MZ (Millennial + Z) generation female clients, along with the expansion of Lotte On's beauty vertical business. The name was inspired by the beauty tool "tweezers" and embodies the curation philosophy of providing only the essential content from vast beauty information.
Twiz provides a personalized user interface (UI) that changes the color and recommended keywords on the home screen in real-time according to the beauty profile (skin tone, skin type, etc.) set by the user. For example, users with spring warm tones will see screens and products centered around coral colors, while summer cool tone users will be provided with customized content in light blue tones.
On the product page, suitability scores for each product are displayed based on profile information, allowing users to compare and select products that are suitable for them at a glance.
It also features a real-time SNS trend exploration function. It analyzes popular posts, videos, and trending keywords receiving attention on social media using AI technology to recommend beauty content and products that align with user interests.
Twiz is designed so that when users click on products of interest, they are automatically connected to Lotte On, leading naturally to purchases. In the future, plans include pursuing an independent revenue model for Twiz through the development of branded advertising products and collaborations with emerging beauty brands.
Hwang Hyeong-seo, head of marketing at Lotte On, said, "Twiz will provide differentiated customer experiences, including expanding collaborations with emerging beauty brands in the future."