Starbucks Korea recently opened a new store at the Han River Bus Terminal in Yeouido and Ttukseom Han River Park, where customers can enjoy beer and cocktails while taking in views of the river. Notably, they are selling the craft beer "Byuldabang Lager," which was previously sold exclusively at the Shinsegae Group-affiliated golf course, Jarasoo CC, in Gyeonggi Province.
According to industry sources on the 11th, Starbucks Korea has consecutively opened locations at Ttukseom Han River Park and Yeouido Han River Park. The Ttukseom location, which opened on the 31st of last month, is located on the first floor of the Han River Bus Ttukseom Terminal, providing customers with a feeling of floating on the river. To allow guests to enjoy the night view of the Han River, this location operates daily from 8 a.m. to 11 p.m.
The Yeouido Han River Park store, which was unveiled on the 6th, features an interior inspired by cruise ships, creating a maritime atmosphere. It not only gives the impression of entering a cabin but also offers a unique characteristic by allowing customers on the third floor to capture the shimmering Han River and surrounding scenery through panoramic windows.
To provide a different experience from regular stores, Starbucks Korea sells the craft beer Byuldabang Lager in this location. Byuldabang Lager is a coffee-flavored craft beer developed by Starbucks and Shinsegae Food. In addition, they offer cocktails such as purple mango dragon fruit, piña colada, pink grapefruit rum tonic, and passion tea cosmopolitan. With the upcoming launch of the Han River Bus, a new water public transportation service in Seoul this September, Starbucks Korea stated that they expect these stores to become the top summer resort destinations in the city.
"Lee Kyu-chan, who is in charge of store development at Starbucks Korea, said that enjoying Starbucks coffee, beer, and cocktails while looking at the Han River from uniquely themed stores will make customers' daily lives even more special."