BGF Retail, which operates the convenience store CU, announced on the 10th that it has launched two types of triangle gimbap using 'gopchang seaweed' grown in the waters off Jindo, South Jeolla Province.
The new product 'gopchang seaweed with fresh tuna mayo' includes pickled Dolsan mustard greens, a specialty of Yeosu, while the 'gopchang seaweed with grilled chicken' features pure sesame oil made from whole sesame seeds.
CU made 1.8 million triangle gimbap using high-quality gopchang seaweed, purchased through an agreement with Jindo County Office to launch differentiated products. The company explained that Jindo gopchang seaweed has a thicker texture and rich flavor compared to regular seaweed, making it more enjoyable as a main ingredient in triangle gimbap. CU previously launched a convenience food series utilizing Jindo green onions.
CU has been launching convenient food series with local specialties, such as Boseong cockles, Hwangseong beef, and Gochang eel, in partnership with various local governments. Last year, the convenience food series featuring Changnyeong onions achieved good sales, consuming 30 tons of Changnyeong onions. This year, they launched a convenience food series with Changnyeong garlic and consumed 4.5 tons of Changnyeong garlic in three weeks.
A representative from BGF Retail noted, 'We will contribute to the promotion of local specialties, increase farmers' income, and expand sales channels through the regional coexistence project, leading the revitalization of the local economy.'