Shinsegae Department Store announced on the 10th that it will hold the 'Today's Echo' campaign to commemorate the 80th anniversary of liberation, inscribing the meaning of the national flag and liberation.
The participatory campaign, which reflects on the meaning of the national flag and liberation both online and offline, will run until the 15th.
A media art related to the oldest existing national flag, the 'Denny Flag,' held by the National Museum of Korea, will be screened at Shinsegae Square. It expresses the national flag's presence alongside historical moments, including hardships, adversity, and joy from the 19th century to the present, recalling the pride of overcoming national crises and the meaning of liberation.
Shinsegae will also screen a video that is a remake of artist Song So-hee's 'My Country Korea.'
The two videos will be available for viewing until the 14th. On Liberation Day, a giant national flag is expected to be displayed all day at Shinsegae Square.
Alongside this, 'Denny Flag Photo Zones' will be installed at Shinsegae Department Store's main branch and Centum City branch. Drink cup holders and chocolate offered at the Members Bar will also feature designs of the national flag.
Shinsegae donated 100 million won to the Independence Hall last month. Through this, it plans to construct a brick sculpture inscribing the names of unregistered independence activists in the 'Hill of Unification' at the hall by next Samil Day.