No Brand announced on the 10th that it will launch collaborative products with the Kansong Art and Culture Foundation to mark the 80th anniversary of liberation.
The package of 7 popular products features images of national treasures and artifacts from the Kansong Art and Culture Foundation, allowing customers to experience Korean cultural heritage in their daily lives.
The 'No Brand x Kansong Museum 1A Milk (900ml)' includes images of the national treasures 'Celadon Inlaid Cloud Crane Bottle' and 'Celadon Duck-shaped Water Dropper', while 'No Brand x Kansong Museum Seaweed Snacks and Lunchbox Seaweed' contains 'The Seongcheong Collection' by Hyewon Shin Yun-bok, featuring 'Lady with Jeongja' and 'Dano Festival'.
Additionally, the 'No Brand x Kansong Museum Noble Toilet Paper and Facial Tissue' features 'Reading Leisure' by Gyeomjae Jeong Seon and 'Cultivating Fields with Hwangmyeo' by Danwon Kim Hong-do, while 'No Brand x Kansong Museum Canned Cola and Canned Cider' use images of celadon and Buddha statues.
The Kansong Art and Culture Foundation was established in 2013, building on the Kansong Museum founded by Kwon Jeong-pil. It houses significant pieces like the 'Hunminjeongeum Haerye Edition', 'Beauty' by Shin Yun-bok, and 'Geumgang Naesan' by Jeong Seon, promoting the value of cultural heritage in line with Kansong's spirit of 'Cultural Nationalism'.
These collaborative products will be available for sale at Emart, No Brand specialty stores, and SSG.com from the 14th. Those who purchase two or more by the 28th will have a chance to receive 2,000 won in e-money through a lottery. A portion of the revenue from sales will be used for cultural heritage preservation, research, and education.