Ediya Coffee announced on the 8th that its summer limited 'fresh fruit beverages' launched in May have surpassed a cumulative sales volume of 3 million cups.
According to Ediya Coffee, the fresh fruit beverage series includes ▲fresh fruit watermelon juice ▲fresh fruit tomato juice ▲tomato basilade, characterized by the use of freshly blended fruits that retain the original flavor and refreshment of the fruits. Since its first launch in 2021, it has established itself as a representative summer menu item each year.
In particular, the fresh fruit watermelon juice is recording the highest sales among the three products in the series. The exceptional heat wave has led to a surge in demand for watermelon drinks that are good for quenching thirst, and the rising prices of watermelon in the production area have highlighted the rarity and value of fresh fruit juices. Additionally, Ediya Coffee's analysis suggests that expanding the standard serving size to a large size has also contributed to the increase in sales.
Ediya Coffee is working to ensure the quality of its fresh fruit beverages by strengthening the stability of raw material supply. For the key item, watermelon, a variety of cultivars are procured from major production areas nationwide, including Buyeo, Bonghwa, and Gochang. Each year, contracts are established with contract farms and companies, comprehensively considering quality, volume, and supply timing. In particular, to mitigate risks such as crop fluctuations caused by recent unusual weather, they are also diversifying production areas and expanding supply chains.
A representative from Ediya Coffee stated, "The secret to gaining customers' strong response is maximizing the fresh taste by utilizing domestically sourced seasonal fruits," adding, "We will continue to actively reflect consumer demands in developing and launching seasonal menus."