McDonald's Korea announced on the 8th that it will be re-releasing the Changnyeong Garlic Beef Burger and Changnyeong Garlic Chicken Burger to commemorate the 5th year of its 'Taste of Korea' project. The re-release date is set for the 11th.
The Taste of Korea project is a campaign where McDonald's collaborates with local farmers to capture the value of regional specialties. The Changnyeong Garlic Burger is considered a symbolic menu and the starting point of this project. After its initial release in 2021, it has been re-released in 2022 and 2023 in response to customer requests.
The two types of Changnyeong Garlic Burgers feature toppings made from whole crushed garlic and garlic aioli sauce. The beef burger includes a 100% pure beef patty, while the chicken burger uses a chicken breast patty that has been fried with rice flour. Each burger contains six cloves of peeled garlic, which provides a savory taste and pungent aroma.
This year, reflecting the fact that it is the fourth re-release, an event emphasizing the philosophy of coexistence with farmers is also planned. Together with Changnyeong County, a 'Changnyeong Garlic Burger Mascot Drawing Contest' will be held for four weeks starting on the 11th. Applications will be conducted through social media (SNS), and a final selection of winning entries will be made after internal judging.
A McDonald's official noted, "Changnyeong garlic, which we have collaborated on for many years, has now established itself as a representative agricultural product of the region. The 'Changnyeong Garlic Burger' made with it has also been consistently loved by many customers," adding, "The Taste of Korea project has been a journey to discover and spotlight the value of local ingredients that were not well known, and we will continue to grow as a brand that grows with the region through new menu offerings."