Twosome Place announced on the 8th that its 'Twosome Matcha' beverage, launched last month, has surpassed cumulative sales of 500,000 cups within two weeks of release.
Matcha is emerging as a beverage that symbolizes a 'healthy and hip daily life,' in line with the globally trending wellness trend.
In line with this trend, Twosome Place launched 'Twosome Matcha' last month. The matcha beverage series consists of a total of three types: ▲Iced Matcha ▲Matcha Cream Latte ▲Strawberry Matcha Latte.
A Twosome Place official noted, "By lowering the entry barrier for matcha with high-quality ingredients and reasonable pricing, we led the success of matcha through a strategy that reflects trends and stylish visuals. We will continue to expand non-coffee beverages that reflect customer lifestyles and preferences to enhance beverage experiences in daily life."