BGF Retail, which operates the convenience store CU, announced on the 7th that its second-quarter performance for this year recorded revenue of 2.29 trillion won and operating profit of 694 billion won. Compared to the second quarter of last year, revenue increased by 4%, but operating profit decreased by 8.9%.

View of the CU store. /Courtesy of BGF Retail

BGF Retail noted, "The ongoing consumer slowdown due to sharp price increases and prolonged economic downturn, as well as the decline in customer numbers resulting from adverse weather conditions (lower temperatures, increased weekend rainfall, etc.), has influenced our performance."

She added, "The third quarter is typically the peak season for the convenience store industry, and as demand has generally increased following the issuance of consumer coupons, we are aiming to rebound our performance by expanding CU's differentiated products and services."

BGF Retail plans to continue its strategy of expanding existing store sales and ensuring stable openings for new stores in the second half of the year. For existing stores, it aims to improve revenue through market optimization, and for new stores, it intends to consolidate its foundation through a strategy focused on mid-sized and high-quality store openings.

In terms of products, the plan is to actively develop differentiated products and increase store sales through a "two-track" strategy, including ultra-low price promotions suited to the high inflation era.

Additionally, as convenience store sales are rising due to the government's livelihood recovery policies, BGF Retail is expected to strengthen its role as a platform for stabilizing living prices by planning large-scale seasonal discount events.

Alongside this, BGF Retail stated that it will further broaden customer contact points through new services such as next-day guaranteed delivery and Naver Now Delivery. The strategy includes enhancing sales through the nationwide expansion of specialized stores like the ramen library and pop-up stores in collaboration with various sectors.

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