LOTTE Chilsung Beverage announced on the 7th that it will operate a pop-up store called 'First Like at Gyeongpo' at Gyeongpo Beach in Gangneung until the 16th.
According to LOTTE Chilsung Beverage, the pop-up store is designed under the concept of 'a giant First Like at the largest beach on the East Coast of Korea.' It features an experiential space for the core element of 'First Like'—100% mineral water—as well as a DIY space and a lounge. It is planned to operate from 3 p.m. to 9 p.m. at the central square of Gyeongpo Beach during the event.
The mineral water experiential space consists of a 'mineral water theme game zone' where participants can play a game catching falling mineral water models, and a dynamic 'mini pop-up experiential zone' that makes visitors feel as if they are inside the mineral water. It is designed for visitors to experience the distinctive features of 'First Like' in various ways.
In the DIY space, participants can create their own personalized miracle labels, design their own First Like posters, and make their own First Like key rings. A relaxation lounge has also been established for simple breaks. Participants in the games and visitors who leave certified photos on social media will receive various giveaways, such as beach towels and mini fans.