APR became the number one company by market capitalization in the domestic beauty industry on the 6th, surpassing Amorepacific Corporation.
As of the market close on that day, the market capitalization of APR was 7.9322 trillion won, surpassing Amorepacific Corporation, which had a market capitalization of 7.5339 trillion won. APR's stock price has increased by about 30% in the past month.
The driving force behind this change is the rapid growth of the 2nd quarter performance. APR reported a consolidated revenue of 327.7 billion won and an operating profit of 84.6 billion won for the 2nd quarter of 2025. These figures represent an increase of 111% and 202%, respectively, compared to the same period last year.
The operating profit margin reached 25.8%. Both the cumulative revenue for the first half of the year (593.8 billion won) and operating profit (139.1 billion won) set record highs, and the first half's operating profit has already surpassed last year's total performance (122.7 billion won).
The operating profit for the 2nd quarter is larger than the combined total of Amorepacific Corporation (73.7 billion won) and LG H&H (54.8 billion won), which are ranked first and second in the industry.
At the center of APR's strong performance is the global market expansion of its core businesses, such as cosmetics and beauty devices. 78% of total revenue in the 2nd quarter came from overseas, with the U.S. market accounting for 29%, surpassing domestic revenue. Revenue from the U.S. for the first half of the year surpassed 160 billion won, and growth is continuing in emerging markets like Japan (366% growth rate in the 2nd quarter) and Europe.
The leading brand 'MediCube' has strengthened its global presence with successful pop-up stores in locations such as LA and Hong Kong, as well as expansion into European markets, with bestsellers like the zero pore pads and collagen lineup driving sales.
The beauty device sector also supported APR's performance, posting sales of 90 billion won, a 32% increase from the previous year. Cumulative sales of representative products such as MediCube AGE-R have exceeded 4 million units.
The traditional powerhouse Amorepacific Holdings saw its 2nd quarter revenue and operating profit reach 1.095 trillion won and 80.1 billion won, respectively, marking increases of 9% and 556% compared to the same period last year, due to improvements in the Chinese market and growth in North America. However, this has been deemed insufficient for boosting stock prices.
LG H&H had poor performance in the 2nd quarter. LG H&H reported revenue and operating profit of 1.6049 trillion won and 54.8 billion won, respectively, showing decreases of 8.8% and 65.4% from the previous year. The beauty segment recorded a revenue drop of 19.4% to 604.6 billion won and an operating loss of 16.3 billion won.
APR plans to continue its aggressive approach in the second half of the year, focusing on expanding collaborations with the U.S. distribution channel Ulta Beauty, entering offline stores in Europe, and implementing shareholder return policies aimed at the year-end peak season.