HiteJinro announced on the 6th that it will collaborate with the domestic representative soju brand 'Jinro' and the living brand 'Beyon' ahead of the peak vacation season.
Jinro is actively collaborating with various beauty and living brands to reflect the tastes of the MZ generation, focusing on strategies to communicate with consumers.
HiteJinro aims to emphasize the brand image of Jinro targeting travelers by adding the Jinro toad image to Beyon's representative travel showerhead and pouch set product. The goal is to evoke consumers' desire to own through collaboration with Beyon, which places harmony of material and color as the top priority.
The planned products, a travel showerhead and pouch set, will be released in two types with blue and pink colors applied. The design is characterized by cleverly featuring Jinro's mascot, the toad character, to give a cute and cheerful impression. In particular, the toad character has been engraved on the showerhead spray plate to add a special touch. The two planned products will be first unveiled on the 29CM online mall on this day and will also be sold on Beyon's online mall starting on the 8th.
Oh Seong-taek, executive director of marketing at HiteJinro, noted, 'To provide new enjoyment for consumers ahead of the peak summer season, we have prepared showerheads and filter planned products that have become essential items for overseas travel.' He added, 'Jinro will continue to engage in unique collaboration marketing utilizing the toad to maintain youthful and trendy communication.'