OB announced on the 6th that it has launched a new product, 'CAS Fresh ICE.'
According to OB, this product was planned as a limited edition for the summer. OB noted that it offers an extreme cooling sensation that cannot be experienced with typical beers. In addition to the unique refreshment of CAS Fresh, it has added a thrilling chill that fills the mouth with each sip.
The package design intuitively implements the product's features using thermochromic ink. When it reaches the optimal temperature for enjoying CAS Fresh ICE in the best way, the 'CASS' logo and 'ICE' text change to mint green, notifying the best drinking timing. Images resembling ice are applied to the top and bottom of the can, maximizing the visual chill.
The product is available in 464mL cans at major channels such as convenience stores, large supermarkets, and online. The alcohol content is 4.5%.
A representative from the CAS brand stated, "This limited edition beer offers a new sensation, coexisting with the unique freshness and intense refreshment of CAS," adding that it would be an unusual choice for this hot summer.
CAS is launching various marketing campaigns to coincide with the summer peak season. They have introduced new products tailored to segmented needs, including CAS Fresh ICE and the high-alcohol version of 'CAS Lemon Squeeze,' which had caused a sold-out frenzy, 'CAS Lemon Squeeze 7.0.'
Additionally, CAS is spreading its refreshing charm even at festival sites. Following the Daegu Chicken and Beer Festival held in July, CAS will meet consumers at the CAS School Festival in August.