Hanwha Galleria announced on the 6th that its subsidiary, Verus Scoop Creamery, will launch its premium ice cream brand "Benson" at the Galleria Luxury Hall in Seoul on the 8th. This will be the fourth store, following the flagship store in Apgujeong, the Seoul Station store, and the Cheongnyangni Station store.
"Benson" was developed by Kim Dong-seon, 36, vice president of Hanwha Galleria, as a premium ice cream brand following the premium handmade burger brand "Five Guys." Vice President Kim is the third son of Kim Seung-yeon, chairman of Hanwha Group.
The Benson store will open in the food hall Gourmet 494 on the first basement floor of the luxury hall. The size is approximately 11.6 square meters (about 3.5 pyeong), allowing customers to taste all 20 types of ice cream before purchase. Gift boxes (3 types) for presents will also be available for sale.
To celebrate the store opening, a three-day event offering a "free coupon for 1 single cup" will also take place. Customers who purchase two or more single cups will receive one free coupon. The coupon will be usable starting next month.
Additionally, customers can freely take "flavor cards" illustrated according to each flavor. The flavor cards feature unique illustrations related to the names of each flavor.
A representative from Verus Scoop Creamery stated, "The luxury hall is the optimal space to effectively convey the premium values that Benson aspires to," adding, "We will create synergy with department stores through collaboration content based on trendy sensibilities and differentiated flavors."