OURHOME announced on the 5th that it has signed an annual sponsorship agreement with the Korean American Artists Network (KANA) and sponsored the New York Pop-Up Kitchen event.
KANA is a nonprofit organization established in 2012 in New York, operating programs such as exhibits, lectures, and pop-up dining with Korean creators including artists, designers, and chefs. Recently, it has expanded cooking into an art form, modernly reinterpreting Korean cuisine and serving as a platform for cultural exchange across generations.
According to OURHOME, the agreement ceremony took place on the 24th of last month in Times Square, New York. Attendees included Jeon Jun-beom, head of the marketing institutional sector at OURHOME, and Kim Hyun-sung and Kim Hye-won, co-representatives of KANA.
Through this agreement, OURHOME has secured exclusive rights in the food sector for ready-to-eat Korean meals (HMR), catering, and Korean dining, officially participating as a partner in events and activities organized by KANA. This is aimed at establishing a foundation to spread Korean cuisine in the U.S. together with culturally and artistically influential partners, while simultaneously broadening the brand and product recognition of OURHOME in overseas markets.
Additionally, during the sponsorship period, OURHOME plans to promote its brand and products by supporting the kitchen events hosted by KANA with products and ingredients. The first event was the 'Zest of Jeju' pop-up kitchen held on the 2nd of this month at Brioche restaurant in New York, featuring a four-course Korean dinner that modernly reinterprets the essence of Jeju, with 11 chefs from the KANA culinary team actively showcasing unique dishes related to 'Jeju.'
OURHOME also plans to expand its collaboration with KANA to strengthen overseas exchanges mediated by culture and art. Furthermore, it aims to enhance brand recognition and image through social media (SNS) and overseas marketing activities, not only extending overseas distribution networks but also accelerating the acquisition of new markets.
A representative from OURHOME noted, 'This collaboration is a significant starting point for a global partnership that encompasses culture, arts, and culinary culture,' adding, 'We will continue to discover various global cooperation opportunities that can promote the excellence of Korean cuisine worldwide.'