Starbucks Korea announced on the 5th that it will release merchandise inspired by the 'Room of Contemplation' on the 7th.
The Room of Contemplation is the main exhibition space of the National Museum of Korea, which opened in November 2021. Here, two national treasures from the Three Kingdoms period, golden bronze statues of the Bodhisattva (National Treasure No. 78 and 83), are displayed side by side under a lighting that resembles starlight. Designed to allow visitors to fully appreciate the Bodhisattva, it has attracted a cumulative total of 3.41 million visitors to the museum as of the end of last month.
Starbucks Korea has planned a collaboration with the National Museum Foundation of Korea (NMF) under the theme 'A Time of Contemplation with Stars'. The purpose is to promote the beauty of our cultural heritage and to allow people to feel the impact of the artifacts in their daily lives.
A total of seven types of merchandise will be showcased this time. The collaboration emphasizes the common keyword 'stars' shared by Starbucks and the Room of Contemplation, enhancing the meaning of the partnership. Additionally, a gift package has been created to add collectible value.
A representative item includes a water globe and a demi mug set named 'Room of Contemplation Bearista Demi Mug (89㎖)', reinterpreting Starbucks' iconic character Bearista as the Bodhisattva. Other items include ▲ Room of Contemplation figurine plate ▲ Room of Contemplation bead charm ▲ Room of Contemplation Zion mug (237㎖) ▲ Room of Contemplation glow-in-the-dark glass (300㎖) ▲ Room of Contemplation magic tumbler (473㎖) ▲ Room of Contemplation mini bag.
The Room of Contemplation merchandise series will be available for purchase starting on the 7th at more than 760 Starbucks locations nationwide, as well as in the Starbucks app's online store, Kakao gift service, SSG.COM, and Gmarket. A promotional event celebrating the launch will also be held at the Naver brand store, which exclusively released the items on the 1st, continuing until the 7th. In particular, to commemorate the collaboration with the National Museum Foundation of Korea (NMF), customers who purchase more than 60,000 won in the Starbucks online store, including the Room of Contemplation merchandise, will receive a 'Room of Contemplation liability' on a first-come, first-served basis.
Baek Ji-woong, the planning manager at Starbucks Korea, noted, 'I hope the unique beauty and value of our cultural heritage will be widely recognized through the Room of Contemplation merchandise,' adding, 'We will continue to provide differentiated experiences for our customers through various collaborations.'