CJ Olive Young (hereinafter Olive Young) announced on the 5th that it successfully operated the largest K-beauty booth to date at the world's largest K-pop fan and artist festival, 'KCON LA 2025.'
From the 1st to the 3rd (local time), this event held at the Crypto.com Arena and LA Convention Center in Los Angeles saw over 36,000 visitors at the Olive Young booth over three days.
The Olive Young booth, covering an area of 130 pyeong (430㎡), was designed as a space to experience a total of 66 brands and 164 products. Olive Young welcomed visitors by establishing themed areas, including a ▲ four-step skincare routine zone and a ▲ sun care zone.
In addition, Olive Young showcased a total of 34 products from 30 brands designated as 'K-Super Rookie with Young' in collaboration with the Ministry of Small and Medium Enterprises and Startups, which aims to discover and nurture K-beauty brands with high export potential. These brands participated in a sales support project in cooperation with the Korea SMEs and Startups Agency (KOSME). The goal is to provide practical connections for brands that find it difficult to secure overseas sales channels and present them to global buyers and local visitors.
Additionally, Olive Young showcased three self-brands (Biohealbo, Bring Green, Colorgram) that are gaining attention on U.S. online platforms such as Amazon at dedicated experience booths.
An Olive Young representative noted, 'This KCON LA 2025 was a meaningful opportunity to raise awareness of the Olive Young brand in the U.S. and to introduce the product competitiveness of K-beauty in conjunction with the brands we carry.' He added, 'We will continue to play the role of a K-beauty showcase in the global market as a representative platform for K-beauty.'