Shinsegae Department Store announced on the 4th that it will launch its own online shopping channel, 'Beyond Shinsegae,' and a premium travel platform, 'Via Shinsegae.'
Through an official application (app) renewal on the 5th, Shinsegae Department Store will introduce Beyond Shinsegae, which offers a one-stop shopping experience from checking products of over 220 brands to online payment.
Beyond Shinsegae has prepared a time deal event consisting of popular items. Starting on the 5th, limited quantity products from popular brands such as Santa Maria Novella, Helen Kaminski, SkinCeuticals, and Micro Kickboard will be sold at special prices every day at 9 p.m.
Special deal products will also be available every week. Until the 10th, sports and outdoor products from Nike, Adidas, Eider, and others will be featured. New products will be announced regularly every Monday and Thursday in the special pricing section. A 15% discount coupon usable both online and offline will be available for download until the 24th.
Via Shinsegae provides a unique travel experience. The trip with a notable figure will include renowned architect Yoo Hyun-jun, who will join as a notable personality. Travelers will have the opportunity to hear Yoo Hyun-jun's commentary on representative Italian architecture during the journey.
In conjunction with the launch of Via Shinsegae, an 'OFF THE MAP' event will be held. This event will proceed with all details, including destination, programs, and participants, kept confidential, with only the departure date determined. The cost for participants will be 2 million won for two people, including hotel accommodation for four nights and six days (4-5 star), meal expenses, and round-trip airfare.
Lee Seong-hwan, executive director of sales strategy at Shinsegae Department Store, noted, 'We will strive to offer differentiated services through Beyond Shinsegae and Via Shinsegae, leveraging our unique curation capabilities.'