L'Oreal Korea announced on the 4th that it has appointed Rodrigo Pizarro as the new CEO.
New CEO Rodrigo Pizarro has held various leadership roles within L'Oreal Group for a total of 32 years.
Since joining L'Oreal Portugal in 1993, he has achieved business performance in various markets within the L'Oreal Group, including Europe, South America, and the Asia-Pacific.
CEO Rodrigo Pizarro has served as the head of the Consumer Products Division (CPD) in Venezuela and Hungary, as well as country manager positions in Venezuela, Portugal, Australia, and New Zealand.
During his tenure as country manager for L'Oreal Australia and New Zealand, he led the digital transformation and data analytics innovation across the organization, and developed new digital business models based on data and artificial intelligence (AI) to drive growth, according to L'Oreal Korea.
In 2023, he served as the Chief Transformation Officer for the South Asia Pacific, Middle East, and North Africa (SAPMENA) region of L'Oreal Group.
CEO Rodrigo Pizarro said, "I am honored to work as the CEO of L'Oreal Korea in the birthplace of K-beauty, which is the world's fourth-largest beauty exporter and a leader in global beauty trends," and he added, "I will do my utmost to further solidify the partnerships with the Korean ecosystem that have existed since L'Oreal Korea was founded in 1993 and to spread Korea's innovations worldwide to realize the beauty that moves the world."