The meat direct sales platform Meatbox announced on the 4th that the payment amount for Korean beef at restaurants and butcher shops that joined the platform rose by 24.5% in the fourth week of last month (from July 21 to July 25), when the government's people's livelihood recovery consumption coupons were first distributed.
According to Meatbox, the payment amount of member-operated butcher shops also increased by about 27% during the same period. Meatbox's analysis suggests that consumers are using the consumption coupons to purchase fresh meat such as Korean beef at home.
In particular, the effects of the consumption coupon policy are spreading not only offline but also online. The volume of transactions in the Korean beef and pork sections within Meatbox has significantly increased in line with the distribution of consumption coupons.
An official from Meatbox noted, "As a result of the coupon distribution effect, the influx of new users to the platform and the number of first-time customers are gradually increasing. As government support policies lead to actual consumption, Meatbox plans to focus more on supply and quality management."