Simmons announced on the 4th that it has recruited Min-soo Kim, the former general representative of Louis Vuitton, as its new management.
According to Simmons, Kim served as vice president and general representative during his eight years at Louis Vuitton Korea. He is particularly noted for more than doubling Louis Vuitton's sales from 784.6 billion won in 2019 to 1.7484 trillion won last year.
Industry experts evaluate Kim as a professional who has grown luxury brands based on on-site execution capabilities. Kim is said to have gained practical experience as sales head at Chanel Korea and in human resources at W Hotel Seoul and SK Walkerhill Hotel.
Through this personnel change, Simmons plans to solidify its expansion into the premium and luxury market beyond the living industry. This aligns with Simmons' strategic approach of actively recruiting talent from various fields.
This recruitment has drawn renewed attention to the decisiveness and leadership of Simmons CEO An Jeong-ho. CEO An has been recognized for his people-first management approach, arguing that "people are the company's greatest asset," while actively recruiting talent from diverse fields to strengthen future competitiveness.
Simmons stated, "This recruitment will be a significant step signaling Simmons' full leap into the luxury market, with no more worthy competitors in the living industry."