Convenience store CU announced on the 4th that it will promote the Love of Country Taegeukgi campaign in collaboration with the Ministry of the Interior and Safety to mark the 80th anniversary of liberation, launching the 'Taegeukgi lunchbox campaign' to donate to descendants of independence activists.
CU will simultaneously conduct online and offline integrated marketing at approximately 18,600 offline stores nationwide, its own commerce app Pocket CU, and its official Instagram until the 15th. First, the company will continuously broadcast a commemorative video for the 80th anniversary of liberation, produced by the Ministry of the Interior and Safety, on POS screens and digital signage in stores nationwide. On Liberation Day, CU plans to display the Taegeukgi on screens to raise awareness of Liberation Day and flag raising.
Additionally, CU will designate 8 types of popular lunchboxes as Taegeukgi lunchboxes and conduct the 'Liberation Day Taegeukgi lunchbox donation campaign,' donating a portion of the revenue from these lunchbox sales to the descendants of independence activist Ku Cheol-seong. The Taegeukgi lunchboxes will feature promotional materials with QR codes that allow participation in a discount coupon event and will introduce independence activist Ku Cheol-seong, who was active in Russia, including the Primorye region.
The targeted lunchboxes include 8 types, such as the Overwhelming Series (Pork and Kimchi Stir-fry, Thick Pork Cutlet), the Satisfying Meal Series (Soy Sauce Grilled Pork, Spicy Pork, New Hamburg Steak, Meat and Chicken), and the Meat-Packed Series (Kimchi Pork, Soy Sauce Grilled Pork). It is explained that these were selected as popular items among the top 10% of formal lunchbox sales at CU to maximize customer exposure.
Customers who purchase the 8 types of lunchboxes and accumulate CU membership points can receive a 15% discount coupon for the Taegeukgi lunchbox up to 5 times. Among customers who register supportive comments on the event page, 80 people will be selected through a lottery to receive 8,150 points that can be freely used at CU.
The funds raised through the lunchbox campaign will be used to improve the living conditions of the descendants of Ku Cheol-seong, who reside in Kazakhstan. It is planned to be delivered directly through the Kazakhstan CU in September.