On the 3rd, Samyang Foods announced that it will officially launch its new product 'Tangle' through a large digital out-of-home (DOOH) advertisement at Hongdae Station in Seoul.
'Tangle' is a new product following Samyang Foods' flagship brand 'Buldak Bokkeumtang.' This DOOH advertisement appears to be part of a branding campaign aimed at connecting with the MZ generation (born from the late 1980s to the early 2000s).
This Hongdae DOOH advertisement goes beyond a simple product introduction, delivering the sensory message of 'a new world of noodles enjoyed at the peak of youth.' The advertisement emphasizes Tangle's bouncy texture and vibrant visuals. It incorporates bright tones and musical rhythms, designing the advertisement to be consumed as a piece of content itself.
A representative from Samyang Foods noted, 'We designed Tangle with the hope that it would penetrate the daily lives of the MZ generation as not just a simple noodle product, but as a content experience.'