GS Retail, which operates the convenience store GS25, announced on the 1st that the 'Eolbaksah,' introduced on June 25, has surpassed cumulative sales of 1 million cans in just one month since its launch.
Eolbaksah is a beverage that has been officially commercialized by mixing an energy drink with cider in a convenience store ice cup. It is sold for 2,300 won, making it up to 32% cheaper compared to the expense of making it yourself.
Eolbaksah ranked first in energy drink sales last month, beating 'Monster' and 'Hot Six.' Notably, sales of Eolbaksah increased more than sixfold compared to the same period last month during the extreme heat wave of the past week.
You Jae-hyung, the merchandise planner (MD) from GS Retail's beverage team, noted, "By actively reflecting customer feedback and consumption trends in new product planning, we were able to successfully target summer demand," adding, "We will continue to introduce various differentiated beverages and lead industry consumption trends."