McDonald's Korea recently announced on the 1st that it has supported the recovery efforts in the areas of Sangcheong, Yesan, and Gapyeong, which suffered significant damage from heavy rainfall, with "Happy Burger" and "McCafe" beverage trucks.
Since the 25th of last month, McDonald's Korea has delivered a total of 5,700 servings of burgers and drinks (2,300 cheeseburgers, 3,400 cups of McCafe coffee and iced tea) to the flood recovery sites through organizations such as the Seoul Volunteer Center. The prepared burgers and drinks were provided to volunteers, military personnel, local government officials, and disaster victims participating in the recovery efforts.
This is part of McDonald's Korea's "Happy Burger" campaign, a representative social contribution initiative that has been operating since 2013 to convey warm comfort and support to various members of society. So far, more than 250,000 burgers have been donated to the community.
A representative from McDonald's Korea stated, "We conducted the Happy Burger campaign in the hope that it would provide some strength to those who are quietly supporting recovery efforts on-site, even amidst extreme heat, and I sincerely hope that the affected areas can return to their daily lives as soon as possible."