HiteJinro announced on the 31st that its 'Terra·Chamisul Squid Game Edition' sold out in just five weeks after its release.
This product, a limited edition launched in June in collaboration with the Netflix series 'Squid Game' Season 3 to enhance the fun of drinking, garnered attention by applying new character designs to both Terra and Chamisul. A total of 50 million bottles were limitedly released through domestic nightlife and home channels, and it was quickly sold out, with an average daily shipment of approximately 1.4 million bottles.
The newly introduced character designs of 'Cheolsu' and label designs featuring 'pink' colors, as well as four collaboration goods (Younghee game machine, Terra color cup, Chamisul color cup, hair ties), also generated a significant response in offline drinking situations. They received positive feedback as collectible items and photo spots among young consumers. Related social media content has reached over 3.6 million exposures so far, with consumer reactions, including comments and shares, exceeding 50,000.
Oh Seong-taek, executive director of marketing at HiteJinro, said, 'Whenever the Terra and Chamisul (Tesla) brands meet global content, we have confirmed an overwhelming response,' and noted, 'We will continue to expand the fun and value of 'K-soju' through differentiated collaborations.'