CJ OnStyle announced on the 31st that its in-house women's clothing brand 'The AtG' has seen annual sales increase by over 230% on external fashion vertical platforms.
The AtG surpassed 1 trillion won in cumulative orders from 2021 to 2024 and currently maintains the top position in the women's fashion institutional sector of CJ OnStyle. It showcases a complete range of products from clothing to accessories, with a concept of a proactive and sophisticated style.
CJ OnStyle expanded its sales channels to vertical platforms such as Musinsa and W Concept, starting with 29CM in 2021. In the case of 29CM, sales surged 1045% last year compared to 2021. Sales at W Concept in the first half of this year also exceeded last year's annual performance.
In response, CJ OnStyle plans to nurture The AtG as an independent brand. Recently, it has completely renewed its brand concept and selected actress Lim Ji-yeon as the model. Starting in the fall, it will also introduce style content and short-form videos.
The product strategy will also be differentiated. On CJ OnStyle's own channel, it will showcase an essential collection that combines practicality and popularity, featuring items such as boy-fit jackets and suit setups, while operating a trend collection on external fashion vertical platforms. A 'by Lim Ji-yeon' collection reflecting the style of actress Lim Ji-yeon will also be introduced.
A CJ OnStyle official noted, 'Based on the growth trend proven on fashion vertical platforms, we will nurture it into a representative women's fashion brand in Korea and solidify CJ OnStyle's fashion leadership.'