The liquor company Brewguru announced on the 31st that the cumulative sales of its 'Pace Minus One Highball' series have surpassed 10 million cans.
The Pace Minus One Highball is a product launched through a collaboration between the fashion brand Pace Minus One, led by singer G-Dragon, the manufacturer Brewguru, and the convenience store CU operator BGF Retail.
The first highball, 'Black Highball,' released on April 30th, sold out 880,000 cans just three days after its launch. In particular, the third highball, 'Daisy Highball,' released on July 16th, sold out all at once just three hours after the start of online pre-sales.
According to Brewguru, the Pace Minus One Highball, which recently began exporting, has also been selling out in Taiwan, Hong Kong, and Japan. Using this as a stepping stone, Brewguru plans to expand exports to over 20 countries by the end of the year.