On the 30th, Lotte Home Shopping announced that it will exclusively launch a health product co-developed with influencers through its official YouTube channel, 'Lottube', making it the first in the TV home shopping industry.
The product is 'beautifying bitter melon powder', co-planned with Pilates instructor and diet expert Im Mo-ran. It uses domestically sourced bitter melon as the main ingredient and is effective in managing blood sugar and body fat while alleviating bloating.
The sale of this product goes beyond simple promotion to a new attempt where YouTube content functions as a 'sales channel'.
Previously, it was common for products to be first revealed on TV home shopping before expanding to other channels, but this time a structure is applied where it connects to purchasing immediately after the first reveal on YouTube.
Jung Ji-hyun, head of the Lotte Home Shopping Content Development Lab (LAB), noted, "We plan to expand multi-channel commerce by combining content specialized for senior viewers with products exclusive to social media."