Lotte GRS, which operates the donut franchise brand Krispy Kreme Doughnuts, announced on the 30th that its new menu item "Pick and Dip" donut has surpassed 400,000 cumulative sales in the four weeks since its launch.
According to Lotte GRS, the Pick and Dip donut is a new type of donut that is dipped in sauce, which is not seen in existing donut brands. The donut is made in a horseshoe shape to allow direct dipping into various dipping sauces, transforming the idea of having cream filled inside the donut. It consists of three types: original glazed dip, cinnamon sugar dip, and cocoa sugar dip.
This new product exceeded 20% of its target sales within just two weeks of its launch. The Pick and Dip half dozen, made up solely of Pick and Dip donuts, achieved 174% of the target quantity sold as of the 27th after one month. Notably, the cinnamon sugar dip was sold at 130% of its target.
The collaboration advertisement content featuring popular YouTubers with the Pick and Dip donut recorded high viewership, further driving the product's popularity, according to Lotte GRS. Content created with popular YouTuber channels such as Charles Enter, Badernus, Yeye, and Kader Jeongwon achieved a cumulative viewership of over 4 million views. The performance of this new product also saw a 5% increase compared to the previous year.
A representative from Lotte GRS said, "The Pick and Dip donut is a product developed in the form of a new donut that caters to various consumer preferences and is achieving results beyond expectations," adding, "We plan to continue expanding our engagement with consumers through ongoing new product development and marketing activities."