In the first week of the government's economic stimulus program, the 'Consumer Recovery Coupon,' major franchise sales have reportedly increased.
According to the industry on the 30th, chicken franchise BHC saw sales increase by 13% during the coupon usage period from the 22nd to the 28th compared to the same period last year. Notably, the sales growth rate on the weekend of the 26th to the 27th was 25%.
BBQ also saw sales in the first week of coupon usage increase by about 19% compared to the same period last year. As of last year, BHC operates 2,291 locations while BBQ operates 2,238.
Sales for burger franchises also increased. Lotteria saw a about 20% increase in sales at its approximately 1,200 locations during the period from the 22nd to the 28th compared to the previous week from the 15th to the 21st.
Moms Touch, which operates 1,446 locations, recorded a 51% increase in sales from the public delivery app 'Thangyeyo' during the period from the 22nd to the 27th compared to the previous week from the 15th to the 20th. The brand is conducting a discount promotion in cooperation with Thangyeyo to coincide with the coupon issuance.
Shinsegae Food's No Brand Burger also saw sales increase by more than 15% during the period from the 21st to the 27th compared to the previous week. Sales during the first weekend of coupon issuance grew by 20%. The company operates over 200 locations.
Theborn Korea, which operates over 3,000 locations, also saw average daily sales at its franchises increase by about 16% during the period from the 22nd to the 27th compared to the previous week. During this period, Bakdabang's sales increased by more than 31%.
Sales at clothing franchises also increased. Fashion Group Hyungji reported that women's clothing sales increased by up to 61% during the period from the 22nd to the 27th compared to the previous week. By brand, Chartren's sales increased by 61%, Olivia Hassler's by 60%, and Crocodile Lady's by 32%. The company operates about 90% of its 1,500 stores as franchises.
The Consumer Recovery Coupon is a financial aid program provided by the government to alleviate cost burdens and boost sales for small business owners and self-employed individuals, offering up to 550,000 won per person. It can be used in offline stores (such as franchises) based on the applicant's residential address.
According to the Ministry of the Interior and Safety, within one week of starting to accept applications for the consumer coupon (from the 21st to the 27th), 39.67 million people, or 78.4% of the estimated eligible recipients, applied, and a total of 7.12 trillion won was dispensed. Major franchises are promoting the use of consumer coupons by conducting events with public delivery apps and offering discounts.