HiteJinro announced on the 30th that it will introduce the Japanese ready-to-drink product 'Hyoketsu' (HYOKETSU) to the domestic market for the first time.
Hyoketsu is a brand launched by the Kirin Group in Japan in July 2001. It aims to be a drink that embodies the freshness of fruit juice while being 'clean and not overly sweet,' differentiating its production method and maintaining the number one position in RTD sales in Japan.
The product being distributed domestically this time is peach-flavored 'Hyoketsu Momo' (HYOKETSU MOMO), characterized by a taste that captures the freshness of peach juice. It uses juice that has been cold-extracted from fruit for clarity, resulting in a clean taste without off-flavors. With an alcohol content of 6.3%, one type of can product with a capacity of 330 mL will be released.
Yu Tae-young, an executive at HiteJinro, noted, 'In the past, the main customers of RTD products with strong flavors were men, but Hyoketsu allows both men and women to enjoy a clean fruit juice sensation without being overly sweet, establishing a new value system in the RTD market.' He added, 'I believe it can appeal to domestic consumers who are looking for flavors that are differentiated from existing RTD products.'