CU announced on the 29th that it will launch the 'Get Item Chicken Soup' product to provide a convenient and affordable health supplement meal in the era of high prices. This product is planned as a cost-effective health supplement for consumers feeling the burden of rising dining costs ahead of the mid-summer and late-summer periods.
The ultra-low-price health supplement introduced by CU consists of the 1,900 won Get Item Chicken Soup chicken breast and the 3,500 won Get Item Chicken Soup whole chicken leg, making two types. Both products are made in a single serving size.
In the case of the Get Item Chicken Soup chicken breast, it is approximately 89% cheaper compared to the regular market ginseng chicken soup. It is explained that it can serve as an optimal alternative health supplement for those who do not consume large quantities.
According to Korean price information, the expense of making ginseng chicken soup directly is 9,000 won per serving, which is a 12% increase compared to last year. Additionally, the average price for a bowl of ginseng chicken soup (based on Seoul) was found to be 17,654 won in June, which is a 4.6% increase from a year ago (16,885 won).
CU's summer (June to August) health supplement sales growth rates compared to the previous year recorded 30.8% in 2022, 28.5% in 2023, and 25.1% in 2024.