Jeju Special Self-Governing Province Development Corporation (hereinafter referred to as Jeju Development Corporation) announced on the 29th that its bottled water brand Jeju Samdazoo is launching an online donation campaign in collaboration with Naver Happy Bean to commemorate the 80th anniversary of liberation.
The campaign, themed 'A sip, support for me,' is designed to encourage citizens to engage in meaningful consumption and authentic sharing. When participants write messages of support on the Happy Bean campaign page, they automatically contribute to the donation. For each message, one pack of 2 liters (ℓ) of Jeju Samdazoo will be credited and delivered to independent patriots or their descendants.
This donation campaign is a follow-up action to the memorandum of understanding signed between Jeju Development Corporation and the 80th Anniversary Liberation Promotion Committee. Previously, on the 23rd, Jeju Development Corporation signed a memorandum of understanding with the 80th Anniversary Liberation Promotion Committee and introduced a limited edition label product imbued with historical significance.
Jeju Samdazoo is also sponsoring limited edition label bottled water for the Liberation Day celebration scheduled to take place on August 15 at the Independence Hall in Cheonan, South Chungcheong Province. Attendees at the event will receive 500㎖ of Samdazoo water along with paper hats to shield themselves from the sun.
Additionally, from the 15th to the 22nd of next month, a brand pop-up store will be operated at Incheon International Airport's Terminal 1. Under the concept of 'The first encounter with Korea,' limited edition products of Jeju Samdazoo will be displayed, conveying the significance of the 80th anniversary of liberation to domestic and international visitors. This is interpreted as an effort to enhance the brand's representation of the country by showcasing Jeju's unique nature and symbolic moments of modern Korean history.
A representative of Jeju Samdazoo stated, "This campaign is a practice that goes beyond mere commemoration, sharing the brand's philosophy and social responsibilities with consumers," adding, "We hope Jeju Samdazoo will establish itself as the representative water brand of Korea, both domestically and on the global stage."