Lotte Mart announced on the 29th that the cumulative number of visitors to the 'Grand Grocery Guri Store,' which opened on the 26th of last month, exceeded 300,000 as of the 25th.
Lotte Mart reported that the Guri Store exceeded its initial sales target by more than 70% during this period.
'Daily Meal Solution,' which offers frozen convenient meals at the Guri Store, filled with 90% groceries, received a positive response, especially from dual-income households.
Lotte Mart explained that the diet care product line at the Guri Store is a differentiated competitive factor compared to other stores, and products like 'Hiyashichuka' from Japan's Nichirei, which can be enjoyed cold after microwave cooking, were popular among customers who prefer various flavors.
In Guri City, there has been a gap in large supermarkets since Lotte Mart's withdrawal in 2021, raising consumer expectations for this re-entry.
Lotte Mart is showcasing direct-sourced agricultural products by creating a corner in collaboration with the Guri Agricultural and Fishery Wholesale Market for mutual growth with the local area.
Lotte Mart emphasized that the 'Tnitni Plus Cultural Center' and the experiential store Toys 'R' Us provide value to consumers as a complex cultural space.