As the average price of canned coffee in convenience stores is at around 1,400 won, convenience store Seven Eleven announced on the 27th that it has launched a 900-won canned coffee product. This is aimed at targeting the convenience coffee enthusiasts.
The 'Seven Select Black Coffee (240㎖)' and 'Seven Select Café Latte (240㎖)' that Seven Eleven will unveil on the 30th are priced at 900 won. This is about 36% cheaper than market products.
Although it is a highly cost-effective product, Seven Eleven explained that the taste and quality are the same as regular products. The Seven Select Black Coffee features a clean taste that preserves the original flavor of the Americano, while the Seven Select Café Latte is characterized by the subtle fragrance of milk and a smooth sweetness.
Kim Gyuryang, the MD (product planner) for Seven Eleven's beverage and alcohol team, noted, "Amid the prolonged high inflation, a consumer ecosystem characterized by so-called thrifty spending has formed, with consumers increasingly turning to ultra-low-cost products, reflecting the consumer sentiment that a single cup of coffee has become burdensome due to rising prices. We have prepared high-quality products at reasonable prices."