Shinsegae Department Store announced on the 24th that, one year after opening 'Sweet Park' in the basement food court of its Daegu location, dessert store sales and visitors had increased by 70% and 30%, respectively.
Shinsegae Department Store opened the dessert specialty store Sweet Park at the Daegu Shinsegae in July last year. It has established a total of 24 stores, including 14 dessert stores that were validated for popularity at the Gangnam Sweet Park, in a 2,975㎡ (900 pyeong) space within the basement food court.
Over the past year, among the customers who visited Sweet Park in Daegu, 25% were local customers. The remaining visitors came from outside the region, with 19% from Seoul and Gyeonggi, 17% from North Gyeongsang, and 14% from Busan and South Gyeongsang.
In celebration of its 1st anniversary, Sweet Park in Daegu will hold a dessert festival until the end of this month, offering price discounts and gifts.
Until the 31st of this month, a pop-up of the French dessert specialty store 'Lev's Sucre' will be held in Jung-gu, Daegu. From the 25th of this month to the 7th of next month, a pop-up of 'Long Bread 378', a blue ribbon-selected croissant specialty store for six consecutive years, will be launched.