GS Retail's convenience store GS25 announced on the 24th that it will introduce over 30 health functional foods in more than 5,000 stores nationwide starting early next month.
GS25 collaborated with pharmaceutical companies and health food specialists such as Samjin pharm, Chong Kun Dang, Dongwha Pharm, Dongkook Pharmaceutical, RU21, Extreme, and Dong-A Pharmaceutical to offer a variety of health functional foods with benefits such as vitamins, probiotics, omega-3, and liver health.
It was planned to organize the key products of well-known brands into small package sizes ranging from 1 week to 1 month, allowing customers to purchase them without burden at prices around 5,000 won.
GS25 plans to enhance product reliability and customer awareness by setting up dedicated display stands and promotional materials in specialized health functional food stores. In September, it plans to introduce imported premium products and new items from major domestic pharmaceutical companies, showcasing a differentiated lineup that caters to premium demand.
The expansion of health functional foods by GS25 is due to the recent surge in related demand. GS25's sales of health-oriented general foods increased by 40.7% in 2022, 26.2% in 2023, and 33.7% in 2024. In the first half of this year, it rose by 98.6% compared to the same period last year.
A survey conducted over the past three months targeting customers using its app 'My Refrigerator' (with 287 respondents) also revealed that 92% of the respondents said they regularly or occasionally consume health functional foods. The intention to purchase in convenience stores in the future also reached 91%.