Premium tequila brand Clase Azul announced on the 22nd that it has launched a new product called "Blanco Ahumado." The new product will first be showcased at the 'Seoul Bar and Spirit Show' held at COEX in Seoul from the 25th.

Clase Azul's new product Blanco Ahumado./Courtesy of Clase Azul

Blanco Ahumado uses 6- to 8-year-old blue agave grown in the Jalisco Los Altos region. It employs Mexico's traditional mezcal production method, which involves roasting agave for an extended period using fire's heat. This ancient technique digs a pit in the ground and ignites wood and volcanic stones. This process infuses the agave with a unique aroma. The agave is then fermented with the brand's proprietary yeast and distilled twice in copper stills to complete the final flavor. It features a harmonious blend of the pure taste of agave and the characteristic smoky flavor of mezcal.

Clase Azul's master distiller, Viri Diana Tinoco, noted, "In the case of Blanco Ahumado, we utilized traditional mezcal production methods to express the smoky flavor while reinterpreting each process to maximize the characteristics of blue agave."

To celebrate the launch of Blanco Ahumado at this Bar and Spirit Show, 30 bottles will be sold at a special discount. The bottle size is 750 ml, and the alcohol content is 45%. There will also be guest bartending aimed at consumers. From the 25th to the 26th, bartender Yujiro Kiyosaki, the Clase Azul Asia cocktail ambassador, will showcase two limited-edition cocktails using Blanco Ahumado, Plata, and Reposado tequilas, while on the 27th, bartender Yuminkook, the winner of 'World Class Korea 2022' and Clase Azul Korea ambassador, will present the cocktails.

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