LOTTE Chilsung Beverage announced on the 22nd that it will introduce three merchandise items in collaboration with the outdoor fashion brand "Saturday Leisure Club" and the fruit-flavored carbonated beverage "Lemon Jin" suitable for ready-to-drink (RTD) drinks.
According to LOTTE Chilsung Beverage, Lemon Jin has seen an average annual sales growth of over 40% consistently since its launch in May 2021 until last year. As of the first half of this year, cumulative sales volume has reached approximately 60 million cans (based on 355 mL).
LOTTE Chilsung Beverage planned this merchandise to enhance brand recognition by utilizing the Lemon Jin logo in various accessory designs, aligning with the trend of increased demand for Lemon Jin during outdoor activities such as summer resorts and picnics.
The Lemon Jin x Saturday Leisure Club merchandise consists of three items: an eco-friendly "Lemon Jin cooler bag" with cooling functionality, a lightweight and breathable terry cotton "shirt jacket," and "shorts." It will be available in limited quantities on the domestic fashion platform "Musinsa."
A spokesperson for LOTTE Chilsung Beverage noted, "As interest in light RTD alcoholic beverages has increased, we have decided to showcase three Lemon Jin merchandise items to bring joy to consumers seeking Lemon Jin," and added, "To widely promote Lemon Jin, which is characterized by its fresh and rich lemon flavor, we plan to actively conduct vibrant marketing activities like Lemon Jin in the future."