Nongshim announced on the 21st that it has decided on the global brand slogan for Shin Ramyun as 'Spicy Happiness In Noodles.'
The slogan utilizes the first letter of Shin Ramyun's English name (SHIN). This is the first time Nongshim has created a unified brand slogan for Shin Ramyun both domestically and internationally.
Nongshim has decided on the brand slogan, focusing on the 'cultural value of Shin Ramyun' identified through recent brand awareness surveys and interviews with global consumers.
Global consumers evaluated, 'Shin Ramyun is a spicy dish that I must bring when traveling since I can enjoy it with peers from various cultures,' or 'It is the first food that comes to mind with a simple cooking method when I'm tired and exhausted.'
Starting this week, Nongshim plans to gradually apply the new brand slogan to the packaging designs of 18 types of Shin Ramyun, including Shin Ramyun, Shin Ramyun Tumbak, Black, and Gyeongmyeon, both in Korea and abroad.
Additionally, to promote the new brand slogan to global customers, it will be applied to Nongshim's ramen experience store 'Shin Ramyun Bunsik,' which will be unveiled in Southeast Asia and Europe.
Next month, Nongshim will intensify its marketing campaign and participate in the world's largest food exhibition, Anuga, in Germany, to promote the brand value of Shin Ramyun.
A Nongshim official said, 'We will continue the brand image of providing spicy happiness in the lives of people around the world with the best quality and taste that Shin Ramyun has.'