Dongsuh Foodss announced on the 21st that it has launched a new advertising campaign for Kanu Barista, perfect for the upcoming summer that pairs well with a refreshing Americano.
In this advertisement, model and actor Gong Yoo starts by asking people, "Do you like espresso?" and "Do you like Americano?" alternately.
When the majority replied that they preferred Americano over espresso, the rich-tasting and optimal Americano capsule, Kanu Barista, filled with 9.5g of coffee beans, soon appeared.
The advertisement reportedly focused on informing domestic consumers who particularly love Americano about the most suitable capsule. It conveys the key message that the 'Americano specialist' is Kanu Barista.
Kanu Barista capsules offer a total of 13 exclusive varieties, including light, medium, and dark roast. It boasts the advantage of being able to enjoy a variety from light roast to single origin.
A Dongsuh Foods official noted, "Kanu Barista showcases Dongsuh Foods's long-standing coffee manufacturing expertise, allowing domestic consumers to enjoy a product with the rich taste of cafe-quality Americano that they prefer most."