APR announced on the 21st that it surpassed 30 billion won in sales during the U.S. Amazon Prime Day, thanks to the popularity of its flagship brand "Medicube."
Prime Day is a discount event held annually by the U.S. e-commerce platform Amazon since 2015, known for providing some of the largest benefits of the year alongside "Black Friday." This year's Prime Day took place for four days from the 8th to the 11th (local time).
APR's performance during this year's Prime Day was six times higher than that of last year's event. Even considering that this year's event lasted two days longer than last year, the increase in sales was significant.
The flagship brand Medicube drove the overall performance. According to Amazon's own tally, the search term "Medicube" ranked high on the search list from before the start of Prime Day and achieved first place in the beauty institutional sector during the event. It also rose to 9th place in Amazon's overall search ranking.
In terms of specific products, the "Zero Pore Pad" recorded first place in the overall beauty institutional sector (Beauty&Personal Care) bestseller ranking as the event began. Other cosmetics lines, such as collagen jelly cream and Deep Vita C pads, also claimed first place in their respective institutional sectors.
Medicube AGE-R's flagship home beauty device, "Booster Pro," and "Booster Pro Mini," also secured first and second places in the "Wrinkle&Anti-Aging Devices" institutional sector.
APR plans to strengthen Medicube's influence in the global market in the second half of the year. APR noted, "As there are global consumer activation periods such as Black Friday and Christmas scheduled in the future, we will target domestic and international consumers with new product launches and various marketing strategies."