Olive Young's global mall achieved its largest-ever performance in the first half of this year.
CJ Olive Young noted on the 14th that the sales of its K-beauty direct purchasing platform, 'Olive Young Global Mall,' increased by 70% compared to the same period last year in the first half of this year.
During the same period, the number of orders in the global mall also increased by about 60%. In particular, during the 'Olive Young Summer Sale' held for a week starting from May 31, sales surged nearly 200% compared to the previous year, recording the largest performance ever. As of the end of June, the number of members reached 3.35 million, surpassing 3 million for the first time.
The country driving the rise of Olive Young's global mall is undoubtedly the United States. More than half of total sales were generated in the U.S., accounting for over 40% of the sales increase in the first half.
Growth in countries outside the United States is also clearly evident. In terms of sales, the United Kingdom saw an increase of over 300% in the first half of this year compared to the same period last year, while Japan rose by 180%. The growth in Southeast Asia, including Malaysia (256%), the Philippines (138%), and Singapore (191%), is also notable.
To respond to the rapidly increasing global order demand, Olive Young has initiated proactive logistics infrastructure enhancements. On the 1st (local time), Olive Young signed a memorandum of understanding (MOU) with Federal Express Corporation (FedEx) regarding Korea-U.S. express and logistics services at the FedEx World Hub in Memphis, Tennessee.
Attendees at the event included Seo Jeong-ju, head of the Olive Young SCM Center, and Jill Brannon, vice president of FedEx, where both companies agreed to collaborate to enhance the stability and efficiency of K-beauty global logistics. Considering the increasing global demand for K-beauty, Olive Young plans to actively strengthen local logistics systems in each country beyond the United States.
Olive Young is continuously enhancing user convenience and accessibility throughout the global mall. For example, it offers an easy registration service through major messengers in Asia, including Google, Apple, and Line.
Additionally, to allow foreign visitors to continue shopping for K-beauty after returning to their home countries, Olive Young operates global mall membership vending machines at major stores. In fact, about 30% of new members in the global mall are being registered through these vending machines.