7-Eleven announced on the 14th that it will introduce two types of frozen beef cuts aimed at summer vacationers and households of one to two people. The products are 'Hanwoo Chadolbaki 300g' and 'Upjin Sal (U.S. beef) 500g', adding beef items to the existing pork-centered category.
'Hanwoo Chadolbaki 300g' can be used without thawing and can be utilized in various dishes such as grilled meat, stews, and shabu-shabu, depending on preference. The price is 29,900 won.
'Upjin Sal (U.S. beef) 500g' is commonly known as brisket and is characterized by its rich flavor from both lean meat and fat. It is highly versatile, used in dishes like soybean paste stew, stir-fried bean sprouts, and rice bowls. The price is 12,900 won.
According to 7-Eleven, sales of frozen meat products from last month until the 11th of this month have increased by about 50% compared to the same period last year. In particular, sales at stores near vacation spots such as beaches were more than double those of regular stores.
Choi Hyun-ji, the merchandise director of 7-Eleven's convenience food team, noted that 'with the recent spread of neighborhood shopping culture, customer interest and demand for fresh meat in convenience store channels are gradually increasing.' She added, 'We are responding to related trends with meat products that fit modern dietary culture, focusing on reasonable pricing and purchase convenience.'