CU announced on the 13th that it will launch two types of health-oriented convenience meals made with eel and smoked duck starting on the 15th.
The whole freshwater eel set (9,900 won) being launched by CU is a rice dish topped with an egg garnish and a whole grilled freshwater eel covered in teriyaki sauce. The smoked duck set (6,900 won) is a bento box that comes with lean smoked duck served with radish wraps.
CU will also hold discount and giveaway events for their representative health food menu items such as ginseng chicken soup (samgyetang), home meal replacements (HMR), instant-cooked chicken, and related noodle products throughout July. For fried chicken (10,900 won) and boneless chicken baskets (9,900 won), which are in high demand during the dog days of summer, a flat discount of 2,000 won will be applied.
CJ Bibigo ginseng chicken soup (19,800 won) is available with a buy one get one free offer, while Harim's steamed chicken ginseng soup (10,000 won) can be purchased for less than 10,000 won per serving thanks to a 2,000 won discount.
Additionally, Pulmuone's bone soup (sogol yachae seolleongtang), Naju-style boiled meat soup (suyuk gomtang), and traditional honeycomb soup (jeongtong doganitang) are all participating in a cross buy one get one free event. A purchase of Cinnamoroll cold noodle will include a complimentary ice cup. Furthermore, Harim's ginseng chicken noodle and today's chicken ginseng soup/deokguk (both 2,800 won) will be part of a buy two get one free promotion, and a purchase of Harim's ginseng chicken noodle will come with complimentary sticky rice.
According to CU, the summer (June to August) sales growth rate for health-oriented food has increased compared to the previous year, with 30.8% in 2022, 28.5% in 2023, and 25.1% in 2024.
No Soo-min, a merchandising director in the convenience food team at BGF Retail, noted, "We prepared products and events with reasonable prices and convenience to target the demand for enjoying health-oriented food easily at home due to the burden of dining-out prices."