Ediya Coffee announced on the 9th that its beverage menu, created in collaboration with Sanrio characters, has been selling more than 10,000 cups daily since its launch. In some stores, merchandise sold out within a day.
The menu includes "Pochako Yogurt Jelly Soda Frappuccino," "Kerokerokeropi Melon Latte," and "Hangyodong Garlic Shrimp Pretzel," which were launched on the 1st. With a refreshing taste that embodies the summer vibe and a visual reminiscent of the sea, featuring cute character elements, it has gained popularity among MZ generation consumers (those born from the late 1980s to the early 2000s).
In particular, limited merchandise, including random figure magnets featuring popular characters Pochako, Kerokerokeropi, and Hangyodong, multi-pouches, Pochako doll keychains, and giant cold cups, has sparked the collecting desire of the MZ generation. According to Ediya Coffee, a craze for collecting is spreading in online communities, with many circulating among different stores to gather the entire collection or sharing real-time stock information, and in some stores, all items sold out within a day.
An Ediya Coffee official noted, "We are receiving a lot of feedback thanks to the combination of beverages that match the summer concept and cute characters, and we will continue to enhance our communication with customers through collaborations with various brands."