ORION announced on the 8th that it has launched the 'Dr. You Energy Bar Low Sugar,' which reduces sugar content while enhancing flavor and nutrition.
The Dr. You Energy Bar Low Sugar maintains the unique flavor of the energy bar while lowering the sugar content to 2.4g, equivalent to four cherry tomatoes. It is filled with 50% nuts such as peanuts, almonds, and pumpkin seeds, allowing for convenient intake of essential nutrients. In particular, it is fortified with 2.4g of dietary fiber, equivalent to half a banana, and 500mg of taurine, further enhancing its nutritional profile.
Launched in 2009, the Dr. You Energy Bar is celebrating its 16th anniversary this year, with total accumulated sales exceeding 400 million units. ORION explained that this reflects the growing interest in health combined with the increase in recreational populations, solidifying the energy bar's status as a go-to product for convenient vitality and nutrition anytime, anywhere.
An ORION official noted, "Based on the know-how accumulated over a long period of developing various nutritional bars, we have successfully completed a delicious low-sugar energy bar. As we have lowered the sugar content while enhancing the nutritional components with a variety of nuts, dietary fiber, and taurine, we recommend it to consumers who want to enjoy energy bars more healthily."